Marketing Toward Millennials

The world is changing at a faster pace than we ever would’ve thought. Technology this prominent was thought to take 100 years to produce, where over 20 years we have surpassed that limit. However, why are companies still giving clients tangible items that they quickly toss in the trash? Since the existence of trade shows, companies think that giving clients pens, pencils, coffee mugs, stress balls, and note pads (with their logo) were the best way to increase brand awareness and loyalty. Their methods have not evolved as quickly as technology and the population of the workforce.

While this is an excellent chart about Millennials, we do not own this image.

By the year 2020 46% of the population in the work force will be Millennials. Why have they not changed the way of communicating their brand? The addition of Apple’s iPhone and Google’s Android system changed people’s desire to hold less than ever, because they can. In fact, Google Wallet  makes carrying money easier than ever, to put all credit cards on your phone and pay wirelessly. Seamlessly, PayPal has offered similar services, making the use for cash almost non-existent. The iPhone “5” or the new iPhone, is one of the biggest product’s to come into the market, what may be in mid-September. While having logoed products may sound like a good idea and you may say, “My logo looks really good on that pen and people are going to use that pen forever!” That is not the case.

Companies must adapt to the ever-changing customer expectations. While people throw out those mindless products quickly, CDs are still in people’s closets, shelf’s, and archives. Something about CDs makes people not want to throw them out. The truth to the tale is that people perceive a CD of having a value greater than $10, so if they throw out a CD, they mine as well rip up a $10 dollar bill. This thinking can prove beneficial for companies because they have the opportunity to give customers a gift with an increased value perception. Along with the new iPhones and Google’s Android system, people can put the CD on their mobile devices and take it with them, something that other tangible products cannot do. As so, when was the last time someone said, “Oh wait? I forgot my stress ball and pen, hold the car let me get it.” With music, that is not the case. Apple’s cloud distribution system has made it easier than ever to access content on the go and virtually hands free. Another opportunity for companies to establish is the use of QR codes. Many companies have adapted to the use of handing out cards with a QR code on it, with a free download of the music album straight to their phone. Apple and Google have made this idea very prominent in the industry with the advancement of phone apps. Free is the key! People can scan the code for free with their phone and download the music CD to their phone and recycle the card. A simple message saying “A gift from us to you” conveys a greater value of loyalty for the customer rather than a tangible replaceable gift.

The advancement of these products has to be credit of tech companies and the population. In the next 20 years, the work force will be even more vast and full of techno-savvy individuals looking for the next big idea. Since Apple came out with the cloud computing system, it has made it easier for people to carry less. If people want to carry less, then why do companies continually give clients more?

For more information about unique corporate gifts, visit Eyecatcher Press Music.

What Drives Olympians?

Michael Phelps, arguably the best Olympian of all-time broke the record for most medals ever won by an Olympian during the London 2012 Olympics. Watching the London Olympics, we see all athletes’ different rhythms and pre-race protocols, also known as routines. It’s amazing to see how sports are distinctive, yet parallel in the level of preparation. From swimmers spitting water in the pool, gymnasts grinding chalk into their palms, and table tennis players rubbing sweaty palms on the face of the table in between serves, all these routines differ but the everlasting drive is comparable. Each athlete in the London Olympics has some sort of pre-game ritual, or routine. Several are more bizarre than you think, but we don’t question its value to winning the gold.

Specifically, a variety of gymnasts have been away from home for 4+ years training for one event, one moment, and one chance. It’s up to them to tame their nerves and prove a calming presence for greatness during their shot at fame in London. It’s difficult being away from home at age 17, but their drive to win is greater than those who didn’t focus every minute of the day to train and perfect their craft.

Michael Phelps and Ryan Lochte, two of the best American swimmers have very different training regimens, but they are both Olympians and both gold medalists. The value in the lesson is that there are millions of ways to succeed and not one method is proven to be the ultimate, or sole way to win. Ryan Lochte spends time surfing, skateboarding, and living his life to the fullest every day apart from training. Many analysts proclaim it irresponsible for chance of injuring himself while he calls it life. Michael Phelps on the other hand was called out by a teammate for not training “as hard” for the London Games; however, he is still a gold medalist and considered the greatest olympic athlete.

For Phelps, his ritual is no different than any other athlete: he listens to music. He typically sits in a secluded room with other swimmers and watches swimming events while donning big headphones listening to whatever music may relax him. We don’t know for sure what he listens to, but he has done the same ritual since the Sydney Games and has proven successful. Music, whatever genre, has the power to release stress, relax, and calm. On the other hand, people listen to music to get themselves pumped up for the big race or event. Needless to say, music has been proven successful for thousands of athletes because of its calming presence. It is an escape from reality for a minuscule moment of time, but what may seem like years if it was not there. Athletes continue to believe in its benefits, but also the power of a good ritual. Whether you are an athlete in handball, table tennis, badminton, gymnastics, or swimming, rituals are important to athlete’s mental success and place themselves in the mindset of a world champion. Phelps’ methods have been proven successful. With Phelps and many others, we can assume that music can be the catalyst driving factor of winning in general. If you try listening to music before a big event, game, or race, I guarantee you won’t be upset.

For more information on Michael Phelps, People Magazine ran a story  in 2008 during the Beijing Summer Olympics portraying part of Michael Phelps’ Pre-Swim Rituals.

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We do not own the photo, it was taken by Getty Images in an article with Yahoo! Sports.

The Life of Music Albums

In no way, shape, or form is everyone alike. What people know is that they like receiving gifts. Many of our basic principles talk about the perceived value of a CD over a pen, stress ball, coffee mug, or notepad. One great thing about CDs is that people keep them, for years. While music is a tangible product, it offers an intangible benefit to people. The perception is that a CD costs between $10-$18 to buy; therefore, by giving customers a custom CD, it shows the elevated level of care for them and they will never forget.

The longevity of CDs is incredible, similar to people holding onto vinyl records for half a decade. People keep albums of all genres including Dave Matthew, John Mayer, Led Zeppelin, Stevie Ray Vaughn, and many other artists for easily over 10 years. By giving customers a custom CD, it is almost guaranteed to be in their collection for a lifetime and your brand will continuously be in their mind. Since the average person has roughly 90 CDs in their collection, buying 6 albums per year, it is safe to say that CDs would be a great investment for customers and leads to increased brand awareness, equity, and loyalty. Music is a special gift because people remember when they got the CD, where they listened to it, and who gave it to them. Your company could be the answer.

How is music healthy?

In addition to the facts that we share on our website about the research of music’s health benefits, check out this great article for validation of the positive impacts of music!

Click Here

Not only is this a great gift for corporations to hand out, but also health associations, hospitals, spas, and therapy centers can also benefit from our music!